So Peak

I would like to start an online magazine subscription company. How do I go about speaking to mag publishers?

I have a unique marketing concept and I would like to start an online magazine company that allows people to order right online. I understand that there are many others out there but my unique concept is better than those. I would like some ideas about contacting the magazine publishers and setting the wheels in motion and getting my site up. Any comments would be appreciated.

Public Comments

1. You already know this has a lot of competition from big players: Publishers Cleaning House, and others, in addition to the large magazine empires. Your unique marketing concept must give the magazines a very good reason to add you to their methods of selling subscriptions. In order to attract your attention, you must first convince them: a. your idea is truly unique, and well beyond what they are using now. b. you have the financial stability to enter into a joint venture with them. (The last thing they want is for you to collect money from subscribers, and not pay them. This would harm the magazine substantially.) This is a huge factor. The magazines are not going to do this with a start-up that has a chance of failing. That said, your starting point is to contact some of the major magazine groups. Since you are considering entry into this field, you should already know who the players are. If you don't know them already , you are likely not suited to enter into this field. Make contact with the circulation manger, and make your pitch. Good luck.